The Slow Season
For most photography businesses, the slow season runs from December through February depending on your geographical location. In some places farther north with the lack of indoor studio space, it may run longer, so what do you do with that time where you may not be photographing as much?
We seem to have been swept up into the idea of “Always Hustling” and while I’m not against the hustle, I didn’t quit my full time job to work even longer hours from home. There needs to be a balance to the hustle, a period or rest and renewal. Without this balance in the down season, we become quickly burnt out and a business operating from burn out does not serve its clients well.
Every year I take December and January to hit the reset button on my business. I take an analytical look at what worked and what didn’t in the previous year. From there, I rework what needs to be fixed and update areas of the business like my website that has been put on hold during my busy season.
During the down season, I love the chance to flex my creative muscle and try out new locations, gear, or a technique. This is the time to do a big styled shoot, visit venues, or do headshots for fellow vendors. This also helps in keeping your skills sharp.
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