Category Archives: Business

Pricing and Romance in Your Business A few years back I realized that I was in love with my pricing but our romance was not getting me anywhere!  I was looking at the relationship I had with my pricing through rose colored glasses and not the harsh light of reality.  It took my sweet business…

Why the Experience Matters We are just settling back in from our week long trip to DC and as a family who love history, art, and good food, we were in heaven.  As a business owner, I spent this morning reflecting on that trip as I edited our photos and the one thing that stuck…

A Time for Rest I was starting to lay out schedules and meetings for the rest of 2016 last night and couldn’t believe the summer has zipped by already.  J and I were chatting over a glass of wine and reruns of Malcolm in the Middle and realized it had been two whole years since we took a…

Education When I started this business, it really wasn’t one.  The reality was that it was a hobby where I got to create pretty artwork and be creative.  There was no attention paid to PNL statements or ROI and there certainly was no type of workflow.  The honest truth was that the business ran me…

Things I Wish I Knew in Business I started taking portraits back in 2007 when friends and neighbors were deploying to Iraq left and right.  The value of a portrait was foremost in our minds but for me the concept of running a business was not.  I was a middle school art teacher at the time…

Giving Back Through Photography This week we are taking a look at the idea of giving back not only with your time but with your talent.  As military spouses we move all over the world and see a vast array of communities and needs.  As photographers, we have a talent that can often help those…

Part 2 of Rebranding for a Move Last week Elise Kluge shared with us her knowledge about branding and when and why you may need to rebrand your business.  Today she joins us again to share how to adjust your brand strategy. Excuse me, what? How do I adjust my brand strategy? If you are…

Rebranding You only get one chance to make a good first impression, especially when you are moving to a new location.   So before relocating your business, consider one vital question: will your brand leave a positive first impression on your new customers?  In today’s guest post from my brand and website designer, Elise Kluge,…

My Client Went to Someone Else Nothing can stress a small business owner more than losing clients to a competitor.  We have all been there and walked through that experience.  It can hurt your ego and yes, it does sting initially but how you handle it is what is of utmost importance.  Do you go…

Rebranding for a Move Part 2 » The Restart SpecialistApril 11, 2017 - 2:33 am

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Working with a Second Shooter When you are working with a second shooter there are many facets to consider.  From training to contracts to personality, all facets of bringing someone into your business need to be factored in.  In the first part of the series I addressed how many people often search for second shooters on…

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