If you haven’t already . . . you must incorporate video in order to stay with the current marketing trends. I know that is a pretty bold statement but it is the absolute truth. Most of the younger business owners have grasped this concept but older businesses are really having issues truly understanding how important video is going to become. In addition, we hear from a lot of business owners that “we have time before it becomes truly necessary”. Folks, I am here to tell you we don’t. In fact as of next year (YES!! 2019) 80 percent of marketing will contain video.
Just in case you still don’t believe me here are some more facts from Forbes:
In order to get started I believe you have to know where your traffic is viewing your videos. In that same article from Forbes, they gave a perspective of where consumers connect directly with branded video daily: “49 percent on Facebook, 32 percent on YouTube, 24 percent on Instagram, 22 percent on Snapchat and 22 percent on Twitter.” This indicates you should focus a lot on facebook, but I don’t think that holds true. As the market becomes more in tune with video marketing I think you will see percentages rise in every social media platform till it settles out.
Now that you see how important video content is what can you start filming? Well, I would NOT invest in any equipment as of yet (that is another blog post). Keep it simple, just use your Iphone. The phones of today give great quality video and sound. Some good ideas to get you started on your videoing journey are:
This will take time but the important thing is to never stop trying or recording.
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