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Student Highlight | Chris Sosa

Student highlight after being mentored

Chris Sosa Photography

I met Chris through the International Academy of Wedding Photographers a few years back.  I was looking for a second shooter and he was wanting to travel and shoot in multiple states.  Over the years we kept in touch.  Jason and I were thrilled when we got to meet his soon to be wife Micaela last year.  Chris had met Micaela through a photography conference and they proceeded to date long distance.  While their relationship grew, the travel left less time for Chris to market his business in the way he wanted to.  So how do you hit the Restart button when your leads have dried up and you aren’t booking the way you want to?  Most people would say to pour money into Facebook ads and wedding related publications.  While that kind sometimes help, there are better options out there that made more sense for who and what Chris Sosa Photography stands for.  A few months ago, Chris came to us basically saying “we were in a major booking slump after a period of doing almost nothing to actively market our business. We had no direction and didn’t know what to do to connect with people”.  We sat down with the two of them to chat about what he could do to get the ball rolling on almost a marketing budget of zero.

Marketing with No Money

Marketing doesn’t always require money.  Sometimes, all you need is a good product and drive to serve.  As we walked through the coaching process with Chris, we explained to him that simply marketing through service often reaps better rewards.  When you step in to help your small business community and get to know them, they are ten times more likely to refer you than if they saw an ad about you.  We helped them make a zero marketing budget game plan that relied heavily on showing up and getting to know others in their community.  I recently heard back from Chris and Micaela and the results are awesome!  I am SO proud of them as they walk through their action plan!  Here is what Chris had to say.

A Follow Up

I recently heard back from Chris and Micaela and the results are awesome!  I am SO proud of them as they walk through their action plan!  Here is what Chris had to say.
“Before Meredith’s direction, we were in a major booking slump after a period of doing almost nothing to actively market our business. We had no direction and didn’t know what to do to connect with people. Within one week of applying what we learned, we had a Google business listing, new reviews from past clients, improved SEO, and great opportunities with vendors, which have begun to bring us leads again! The step by step process she gave us was priority-based and so easy to follow! We were able to complete each task and then move on to the next one, winning more successes each time we checked something off the list.
The vendors in my area can often be closed off rather than being community-based, and I had zero success in the past whenever I tried to connect with them to bring each other leads. What I learned from Meredith got me a meeting with almost every vendor we contacted. Once we met them, they were the ones who suggested wanting to work with us in the future, and they started spreading the word about our business before we even asked!
Not only do we now have many vendor connections who want to work with us on styled shoots and future weddings, they’re also sharing about our business to their leads and giving out our business cards! They’re doing our marketing for us, and we’re beginning to get new leads again after a long booking slump!”
You can see Chris’s work here: www.chrissosaphotography.com and make sure you give them a follow on Instagram @chrissosaphotography
and we look forward to seeing them continue to grow and bloom where they are planted.

Hello & Welcome

Exhausted from trying to break into a new market and have no idea what needs to be done to keep your creative business growing?  You are in the right place, friend!

The Restart Specialist was born out of our constant nomadic life and the search for answers on relocating a business without fear. I am so excited your here. Pull up a chair, settle in with a good cup of coffee and lets get started.

  

  

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