Privacy and Business
I sat in a mentoring session a few weeks ago with a new photographer. Her website is launching soon and she was struggling to figure out what to blog about. She wanted her family and her life to remain private which left her feeling like she was between a rock and a hard place. This got me thinking, how can you maintain being a private person in a very public, social media driven world? The short answer is that you can’t 100% make that happen. The long answer is through the use of filtering and intentionally crafted content, you can.
Oversharing and Business
In business there is a point where to much is simply to much and it becomes oversharing. This can take place with our hobbies, kids, or really anything we are passionate about. My first child was born right after I started my business and for awhile, I was guilty of being onboard with the oversharing. I have watched this idea of oversharing and humble bragging spin into a maelstrom of meer acquaintances knowing more about us than sometimes our closest friends do. I want to flip that idea on its head so that only my closest and dearest friends know those intimate and sometimes hilariously silly things about me and my kids. I get what this business owner meant when she said she felt pressured to share her personal life as a business owner, yet the strong determination to keep private things private. So how do we avoid the potential of oversharing in business? How do we still allow us to shine into and through our business that we run without spilling out every detail of our existence?
Crafting a Semi-private Business
A few years ago, I made the determination to run what I do on social media through a filter. My business account has a filter on it that only allows for me to share some personal items. I still want my clients to see and know who I am but they don’t need to know every little hobby or passion that I have. I don’t share my love of knitting or that I played dress up with my three year old the other day. These things don’t appeal to my clients as a whole. They are at a stage in their lives where they are looking for or needing very specific content and I don’t want their search to be bogged down by information that isn’t helpful in getting to know me or solving their problem. Want some actionable steps to craft a semi-private business? Sign up for my Restart Specialist Newsletter here.