Imagine investing in an amazing photographer who provided a completely customized experience all the way up through the wedding day but when it came to viewing the wedding images, it felt like you had taken a trip to discount store or worse yet, a used car lot. Having an in-person sales experience that is in […]
In the photography industry, we often see the term High-End tossed around with little to no clear definition of what that means. This lack of clarity can leave wedding photographers frustrated as they attempt to move into this space. When I was 4 years into the wedding industry, I thought my business was doing […]
Hype vs. Reality in Business If you have ever watched the Greatest Showman or attended a live auction then you have witnessed the hype machine in full action. This energetic fast-talking show filled with verbal glitz and glam gets your emotions going. It is designed to distract from the lack of substance. It makes you […]
Working With Others No matter what genre of photography you are in, you will at some point have to work with other people. Collaborations with others can leave you feeling elated or bitter. Or you may find that you are the one that accidentally burnt a bridge between a colleague. As I sit here writing […]
