Yes!  I want to grow my business!

Restart | Break into Any Market

Break into Any Market

Restarting a business and having to break into any market as a business owner is HARD!  For a long time I have seen entrepreneurs let the fear of restarting a business and breaking into new markets hold them back.  They wanted the ability to grow clients in new regions but were overwhelmed with the idea of where to even begin.  Whether it was a military spouse facing a PCS and a loss of profit or simply a single mom dreaming of rapidly growing her established business enough to support her family, the answers just simply were not there.

Traditional marketing methods often ask us to grow slow and build referral networks that drive amazing clients to our businesses.  Now don’t get me wrong those traditional methods and slow growth build strong businesses but they take time to create growth and that was time I just didn’t have.  See, when you are a military spouse like me, those traditional methods required me to be in a region or market for awhile.  It left me feeling defeated and exhausted with very little results.  I needed a way to accelerate my business and break into a new market rapidly, despite being the new girl on the block.  Many of the business owners that have mentored with us through the years felt that same fear and frustration as they searched for the answer to grow their market and increase their profit.  It took really looking at our processes and being told we would never make it, to realize we already had the answer.

Being Told We Would Not Make It

My first few times attempting a move into a new market didn’t have me feeling amazing or . . in fact it was quite the opposite.  I was stressed and exhausted.  Keeping my business running was the furthest thing from my mind because I was in COMPLETE survival mode.  Instead of throwing in the towel, I started looking at ways to make my business work for the lifestyle we had and the dreams that were always hovering in the back of my mind.

I attended a workshop in 2015 and asked my usual questions regarding marketing and relocation.  Now I am not sure if the speaker was trying to be sarcastic and funny or just simply was a total jerk.  When I asked him his advice on relocating and growing a successful business, he basically looked me dead in the eye and said “You picked this life. . . you have two options . . either have your husband find a different job or just be happy with being an assistant to a more established business in each new market you go to”.  Oh that got me fired up!  

Looking at the Numbers

Out of that encounter my husband and I had a long chat as I drove home from the workshop.  We picked apart every move, every relocation we had ever had. . we realized that we already had the beginnings of a marketing system in place. One that allowed us to rapidly restart my business and book clients in new markets before ever living there.  This image represents our business in Texas and then the growth that occurred using our system as we relocated to Virginia in 2014 with a 76% increase in revenue followed by an additional 49% increase the following year.  Following that we made a move to one of the hardest markets I have ever worked in.  We still saw growth in this new market by using the system we have created.

 

I Knew I Wasn’t the Only One

I knew that if I was feeling frustrated with moving a business then others were as well and that something had to be done about it.  Since 2015, we have been honing in on what worked and what didn’t.  I became obsessed with providing hope for other military spouses facing the same problem we were.  Along the way, I realized, it wasn’t just the military creative that was struggling.  There were pastors wives, spouses to CEOs, and single moms that were also struggling to grow their businesses rapidly in new markets.  Over the past year we have taken the content originally shared in my e-book and written a course with this topic in mind.

Announcing the RESTART Course

This course is the first of its kind originally designed to meet the needs of the military spouse and the nomadic lives we lead, we quickly found it had a more far reaching impact on small business creatives who are looking to grow their market where they are or where they want to be.  This is the only rapid marketing and relocation course you will ever need. It is filled with over 30 videos and hours of content, using the exact systems I implement in my own business to this day.  

In addition to me teaching you the methods we use, I also brought on a legal expert.  Crossing city, county, state and even continents has a huge impact on your business and I wanted you to have the information you need to protect your assets and make a profit.  I brought on Rachel Brenke, a lawyer, owner of the Lawtog, and a fellow creative business owner to explain the these legal implications.

I would be remiss to not include a section on SEO as it is one of the biggest players in us booking jobs at NASA, for new wedding venues, and clients out of state.  While we used to do our own SEO, it is an ever changing beast and so we brought on Myrna Daramy, the owner of the company we use to do our own SEO.  Myrna will be sharing simple tips you can implement in your own business to leverage the power of search engines in a new market.

Lastly for this course, we asked our friend Caryn of Social U to share with you the process needed to create a killer Facebook Ad and actionable tips for utilizing Instagram better because while we believe in the power of SEO, we know that a multi-tiered approach is a MUST in order to rapidly take the business you have created and transplant it into new regions and markets.  I hope you will join me in a course designed to bring you profits as you confidently break into new markets.  For more information on the course, head here.

 

Reaching Out to Vendors Before a Move

Gari-Ann Kia mentored with us a few months ago as she prepared to move her photography business for the first time from Alabama to Virginia.  Today she is sharing how she implemented some of what she learned when it comes to reaching out to vendors as she restarts in a new market.

Reaching Out to Vendors

Building relationships is number one in the establishment of any business, but especially important in the process of moving your business to a new market.  But how do you reach out to these amazing people in your new town prior to actually physically being there? Here are some tips on finding the right people to connect with and ask for that meeting!

Market Research

First off, you’ll have to make a list of vendors that you feel align well with you and your business. I looked for others that had a similar audience and professionalism as myself—style, price point, social media presence, website, and client experience. There’s a lot that you can read from just looking through instagram feeds! I started there and then dug a little deeper into their websites. Make a list of what you love about each vendor—what you love about their business or their clients, what you enjoy about watching them on social media, or how you feel you align well with them.

Pre-Engagement

Start engaging with these people/businesses on social media. Like their posts, comment with meaningful feedback (not just emojis), and watch their stories! Get to know them and their businesses through what they put out in the world. They will start getting the hint that you’re someone who is truly interested in them and what they have to offer. 

Email

I had the opportunity to travel to my new market prior to moving to the area. I set aside 3 days to meet with every wedding vendor that would agree to meet with me. About three weeks prior to our trip I sent out individual emails to each person on my list (make sure it doesn’t sound like a mass email!!). I knew that I couldn’t just ask for coffee…no one would go for that…I wanted each person to know that I was truly interested in getting to know them, their business, and my new market. (Pro tip: don’t send this email out on a Friday, most wedding vendors are preparing for a Saturday wedding and your email will get pushed to the bottom of that inbox by Monday  morning)

Introductory Paragraph: 

  • This is the place to introduce yourself—who you are, what you do, what audience you serve
  • What brings you to the area
  • Make sure to mention anyone who referred you to them here too!

Love Paragraph:

  • The point of these paragraph is to let them know that you have done your research and you’re truly interested in meeting them
  • This is where that list from your market research will come in handy
    • List some of the reasons you love them & their business
    • Why you might align well with their business or clients

The Ask Paragraph:

  • This is where you ask for a meeting/phone call
  • Make sure to make this easy for them:
    • Give them a few dates/times to select from that work for you, no one likes going back and forth
    • Go to them! Where ever in town they are, go to them!

Provide them links to do more research on you:

  • Social Media Links
  • Website
  • Portfolio

Meeting

At the meeting, let them share. Don’t be too consumed with talking too much about yourself…this meeting is not about you, it’s about getting to know them and their business! After all you’re the one that needs this information. Ask lots of questions and find the ways that you can help serve them and their clients. Don’t be afraid to take notes and pictures to share later!

Be careful not to make this a mentoring session! Many people get turned off if they feel like they are being manipulated into giving you free education–you’re here to connect with the person, and learn more about the area…not to ask questions like, “can you tell me all the ways I can make my pictures look just like yours?”. 

I made sure to bring a little gift from my favorite tea shop to say thank you for meeting with me.

Follow up Email

Make sure to follow up a few days later to thank them for their time. I personalized each email with things that I felt we connected well on and what I was excited about. Following the meeting, make sure to continue to connect with them from a far through social media. 

Implementation

With these steps I successfully met with every person that I reached out to, 10 to be exact. They spanned from venues, event planners, other creatives, and publications. Each person emailed me back immediately and was so excited for the opportunity to network with someone new. Many mentioned that they get asked to lunch or coffee very frequently and turn most meetings down, but the genuine way that I went about connecting made them want to meet with me. The relationships that I have with those around me are truly the most important part of my business. I can’t wait to continue fostering these relationships before and after we move to our new home!

Additional Help

Want sample emails like the ones Gari-Ann used in reaching out to vendors as well as a few we use ourselves?

I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help?

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– Subscribe to our newsletter

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– Subscribe to our YouTube channel. 

 

Blog Content Planning

Blog Content Planning

Blog Content Planning 2019

Putting together a blog content calendar can be so painful and frustrating that in the end you just give up and don’t do it. This is one of the worst things you can do to maintain relevancy on the internet and for your search engine optimization (SEO). Every blog post is sees as a change to your website. This change let’s Google know that your website is still relevant. In addition, it allows you to be found by different audiences as different people are interested in different content. 

One of the best practices that has has helped us is developing a blog content strategy A blog is not just something that you whip together the night before and paste it onto your website. It has to be thought out and you have to develop rich blog content ideas. It is not enough to just publish on a consistent basis but you have to publish content that will attract readers and persuade them to read more of your content. This is why a strategy is so important especially during this time in the digital age. Here are our top tips that we do every month to develop our content strategy:

Stratify Your Content

This means that you can’t just post any content. You have to have content that is in conjunction with your brand. We call this having “buckets”. For example, in our photography business we talk about bridal tips, photography education, wedding planning tips, and a few others. Each one of my blogs has to fall into one of those categories or I risk detaching our readers. So, before you start planning your content make sure you have your “buckets” well defined

Correspond With The Seasons

One of the easiest content pieces you can write can be about the season you are in. In other words, if it’s Christmas make sure you are writing about honey baked hame, your favorite Christmas recipe, favorite Christmas gift, and so on. All of these ideas correspond to the theme of Christmas. If you try to throw an Easter idea in there, it will really hurt your views because it sends mixed signals to the people who read your blog.

Use Google Trends

This is a more recent discovery. In the beginning, we had no idea this existed or how useful it could be. Google trends helps to answer an age old question: “What is popular right now?” Think of it as a “popularity search engine” within Google itself. This shows if certain keywords are gaining traction or becoming popular within Google. You can use this by coordinating your blog posts with specific uptrends on certain keywords. If the keyword is gaining traction, then your blog post will become more sought out and gain you more views. To caveat this, I don’t want you to follow this religiously because your content may look very incoherent. Instead use it on a as needed basis to coordinate with your blog and the season. Here is the website for Google Trends 

Make it Work for You

Everyone learns and organizes differently. Some people use post it notes, Trello, calendars, or some other means to put down their blog content calendars. We were told for years that we had to do it a certain way. After 10 years of trial and error, we found that the only certain way is YOUR WAY. Put your blog content calendar down in a way that you will stick to. The important thing is make sure that you will be consistent with it. 

Always be Ahead

Maintaining a blog is hard job. Let’s be honest, LIFE HAPPENS. Kids get sick and in-laws just decide to show up. When this happens, your blog is the least of your worries. This is the main reason we always teach to our students to be TWO WEEKS AHEAD in your blog posts. This way, when life happens you are always ready. Now, this time frame of two weeks can change. In a move season we try to make it up to a month to make sure we are covered. You can adjust this time period so that it fits your business, but minimally we recommend two weeks ahead always. 

See our video of this content by watching our latest YouTube video. Don’t forget to Subscribe to our channel while you are there:

Let’s Stay Connected

I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help? Come join our course Break into a New Market.

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Student Highlight | Chris Sosa

Student highlight after being mentored

Chris Sosa Photography

I met Chris through the International Academy of Wedding Photographers a few years back.  I was looking for a second shooter and he was wanting to travel and shoot in multiple states.  Over the years we kept in touch.  Jason and I were thrilled when we got to meet his soon to be wife Micaela last year.  Chris had met Micaela through a photography conference and they proceeded to date long distance.  While their relationship grew, the travel left less time for Chris to market his business in the way he wanted to.  So how do you hit the Restart button when your leads have dried up and you aren’t booking the way you want to?  Most people would say to pour money into Facebook ads and wedding related publications.  While that kind sometimes help, there are better options out there that made more sense for who and what Chris Sosa Photography stands for.  A few months ago, Chris came to us basically saying “we were in a major booking slump after a period of doing almost nothing to actively market our business. We had no direction and didn’t know what to do to connect with people”.  We sat down with the two of them to chat about what he could do to get the ball rolling on almost a marketing budget of zero.

Marketing with No Money

Marketing doesn’t always require money.  Sometimes, all you need is a good product and drive to serve.  As we walked through the coaching process with Chris, we explained to him that simply marketing through service often reaps better rewards.  When you step in to help your small business community and get to know them, they are ten times more likely to refer you than if they saw an ad about you.  We helped them make a zero marketing budget game plan that relied heavily on showing up and getting to know others in their community.  I recently heard back from Chris and Micaela and the results are awesome!  I am SO proud of them as they walk through their action plan!  Here is what Chris had to say.

A Follow Up

I recently heard back from Chris and Micaela and the results are awesome!  I am SO proud of them as they walk through their action plan!  Here is what Chris had to say.
“Before Meredith’s direction, we were in a major booking slump after a period of doing almost nothing to actively market our business. We had no direction and didn’t know what to do to connect with people. Within one week of applying what we learned, we had a Google business listing, new reviews from past clients, improved SEO, and great opportunities with vendors, which have begun to bring us leads again! The step by step process she gave us was priority-based and so easy to follow! We were able to complete each task and then move on to the next one, winning more successes each time we checked something off the list.
The vendors in my area can often be closed off rather than being community-based, and I had zero success in the past whenever I tried to connect with them to bring each other leads. What I learned from Meredith got me a meeting with almost every vendor we contacted. Once we met them, they were the ones who suggested wanting to work with us in the future, and they started spreading the word about our business before we even asked!
Not only do we now have many vendor connections who want to work with us on styled shoots and future weddings, they’re also sharing about our business to their leads and giving out our business cards! They’re doing our marketing for us, and we’re beginning to get new leads again after a long booking slump!”
You can see Chris’s work here: www.chrissosaphotography.com and make sure you give them a follow on Instagram @chrissosaphotography
and we look forward to seeing them continue to grow and bloom where they are planted.

Move Your House Stress Free

Move your business stress freeStress Free Moving

Are you trying to move your house to a new location? Are you trying to PCS (permanent change of station for non military) or do a military move to another state? Look no further as we give you our top moving tips that will make your move stress free. 

Moving as a military spouse can be very difficult. Dealing with the military moving process is a job in and of itself. Then you have to deal with the new location, registering kids and everyone for school, setting up services…It’s enough to make you want to pull your hair out. These moving tips and tricks are all things we have learned over our own last six moves to make the process go that much better. 

Tip 1

Place all like items in one area. If you place all of your like items in one area, there is less likelihood that items will be mixed up. One thing we try to do is place all of our picture frames in one space of the house. This makes it easy for the packers to identify all of the pictures and pack them in appropriate boxes. 

Tip 2

Block off one area in your house. This room will be used to place stuff you do not want the movers to touch. These items may include your valuable belongings and any heirloom items that can’t be replaced. Our rule is that if I can’t replace it, then it goes with me. The easiest way to block off a room or area is with blue scotch tape. This ensures the movers know they must not go in that area and it doesn’t leave a residue on the walls or floor. 

Tip 3

Treat your movers like people. So often we have heard stories of people not giving water or even, in extreme cases, not letting their movers use the bathroom in the house. COME ON!! They are people just like you and me and have to work in the most miserable temperatures and times of the year. We have seen the happier we keep our movers, the less likely we have property damage or items misplaced during a move.

Tip 4

Label all boxes with your last name. If your house is getting loaded onto a truck with another house you want to ensure your boxes don’t get mixed up with someone else belongings. A great way to avoid this is to write your name on 3 of the 4 sides of any moving box. This helps just in case a box is accidentally taken off the truck at the wrong house, that someone will identify it quickly and put it back on.

Tip 5

Go to a Bulk store (like Costco) and buy Gallon Ziploc Bags. These are your best friends during a move. These help to pack your small items like silverware or kids toys. Trust me, if you don’t, they will be dumped in a box with other things and will never be found. The BOX MONSTERS eat everything!

These are our top five tips and will make your move so much easier. Now, if you are moving a business, I want you to know, we have you covered. We developed a Business Moving Checklist just for you. This checklist walks you through the whole process so that you don’t lose any business during your move. You can download it by clicking the link below:

DOWNLOAD MY BUSINESS MOVING CHECKLIST

We have included additional tips in our weekly Youtube Video. You can get these by clicking the image below. 

Let’s stay connected

I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help? Come join our course Break into a New Market.

Follow us through social media:

– Subscribe to our newsletter

– Join to our private Facebook page for special live content

– Subscribe to our YouTube channel. 

How To Differentiate Your Business

Markets are oversaturated with carbon copies of businesses all trying to compete for the same clients, or at least it certainly FEELS that way sometimes. Today I’m going to show you how to stand out and differentiate yourself in that market so you can get booked by your ideal client.

Research Your Competition

 Notice I said research your competition, but don’t copy them. Often when we look at what our competitors are doing, there’s a fear that what they’re doing is the right thing to do, and that we have to do exactly what they’re doing in order to be as successful as them. That’s just simply a lie and it causes our business to look disingenuous when it stands next to theirs. Competition in its purest form is healthy because it should encourage us to know each others businesses but then strive like heck to be different, be ourselves, and be unique.

Offer a Different Product

If you are wanting to differentiate in your market, then you have to be well . . . different! That may be just as simple as offering a different product. For example, I’m a wedding photographer and I offer heirloom quality artwork. Now my competitor down the street may also offer prints or canvases, but I make sure that mine do not look the same. I give so much attention to the products that we offer our clients that I make sure that they are not available in our market.

How You Make them Feel

The second way you can offer something to differentiate yourself the personal experience. Ask yourself, how do you make your client FEEL? You may be an okay photographer. You may have an okay quality product that you produce. But if you make somebody feel amazing, that will make you stand out and differentiate in your market. 

Price What You’re Worth

Pricing what you are worth is a big way to differentiate yourself, especially when you don’t undercut the other business owners in your market. If you look at what your cost of goods are, what you are worth, what your experience level is, and the quality of the product that you produce, and then charge based on that, it will set you apart!

Instead undercutting each other you are actually raising the industry standard. This will also teach your clients and your potential clients to value you, and value what you do.

Be Aware of Trends

Being aware of trends doesn’t necessarily mean that you follow every single new thing that comes your way. But if that “fad” is something that looks like it’s going to stick around and not just be a fad, then you may want to take notice and adjust your business practices or the products that you offer, to meet that trend that look like they are going to be around for a long time.

An example of this is the way the way somebody may edit their pictures or portraits. We’re starting to see an industry trend that says that more authentic images, more authentic editing, and a higher quality of light is going to be a trend that sticks around for a long period of time. We definitely want to adjust and make sure that we are aware of that trend, and not letting it be a detriment to our business.

Join Us!

Now that you’ve followed our steps on differentiating yourself in a market, you may have questions about client experience, and how to go about making that extra special and different from your competitors. I want you lick the link below and join our private Facebook group. We have Facebook Lives that happen every single week, that go more in depth into topics like this. We can’t wait to see you there. 

PRIVATE FACEBOOK GROUP

Let’s stay connected

I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help? Come join our course Break into a New Market.

Follow us through social media:

– Subscribe to our newsletter

– Join to our private Facebook page for special live content

– Subscribe to our YouTube channel

 

Overcoming Cliques

Overcoming cliques in the marketplace

Cliques in Your Market

Did you just hop on Instagram only to see a really cool opportunity that you missed out on because you just aren’t in that creative clique that some people are in? I’m going to share with you our ways of breaking through that creative clique to really grow in your market.

Invite them for Coffee

Our first tip is really simple. Go ahead and invite somebody in that creative clique out to coffee. Individually though and not all at once. Take the time to get to know them. The reason that clique is there is because they have built a relationship with other vendors. It didn’t just happen overnight. It took time.

Keep in ming that this coffee chat is a time for you to get to know the other person. It is not about pitching what you do, selling what you do, or getting on their preferred vendor list. It is literally just time to get to know them because so few people in our industry actually do that and take the time to meet face to face.

Serve Others

Our second tip is to look for needs in your industry and serve those needs well. Simply looking around at fellow business owners in your market that maybe you haven’t worked with before and see what you can do to help them out.

Take the time to actually ask them how you can help them, what they need. It sounds crazy, but it can be just as simple as, “I need help organizing my space.” Or maybe you’re a photographer and they say, “I need help getting new head shots done.” That’s something that you may be uniquely qualified to do. In that way, you’re helping and able to build a relationship, to serve your community well, and to be somebody that’s reliable that can help them when a new need arises.

Keep in mind that this attitude of service can be incredibly helpful to your business when it is done correctly. Done incorrectly, it can lead to burn out and people walking all over you. Ultimately, make sure you are being wise about when and how you serve.

Find your own Tribe

Our third tip is to find your own tribe. When you create your own tribe, you get to know people on a personal level, you’re actually going to build your own tribe around you. These people not only love you, know you, and trust you, but can also support you back. Building a tribe around you is a cornerstone for building a strong business because we cannot do this alone.

The Big IDEA

So, what do these three tips have in common? That they’re not about you. Breaking through a clique in a workplace is really, honestly, about you serving other people, getting to know other people, and not making the situation all about yourself.

What if it Won’t Budge?

What do you do when that clique just cannot be broken through? What if not matter what you do, they have no interest in meeting you, getting to know you or working with you? Sometimes these groups exist and they are like a brick wall. So what do you do? You move on, and you don’t worry about it because there are other people out there that will value you and the unique  thing that you do.

There are situations where that’s happened before for us in different markets, but ultimately, move on, let it go.

If you are looking for a tribe that will be that group for you, I want you to head to the link below, and I want you to click on our link for our private Facebook group, where we have monthly hot seats and Facebook Lives every single week where you can get additional content just like this.

JOIN PRIVATE FACEBOOK GROUP 

If you resonated with this blog post, leave a comment below and let us know what you thought or head to the video below and watch our videos all about breaking through cliques in the market place.


Over-saturation in the Photography Industry

Market Saturation

Do you feel like you are fighting for every single client that you get and you’re blaming it on an over-saturated market? Here’s the thing though, you may not actually be facing over-saturation but instead a highly competitive market. Now, I have probably left you scratching your head thinking, aren’t they the same thing.

Today, I am going to share with you three reasons you aren’t facing over saturation and three ways you can grow in a competitive market.R

New Customers

One of the first things that may indicate that you are not in oversaturated market is that there are new customers all the time. I say this based on the definition of what a saturated market is, directly from Investopedia, “From a macro perspective, market saturation occurs when an entire customer base has been serviced, and there are no new customer acquisition opportunities for any firm operating in that industry”. In the photography industry, new customers appear all the time requiring different services such as wedding, family, or portraiture. This is one of the biggest indicators that you are not operating in a saturated market.

Industry Growth

The industry is growing. According to Ibis World over the past five years guys, the photography industry in the U.S. has grown by 1.6% to reach a revenue of 10 billion in 2018. What that means is that the photographers around you are raising their prices, they’re adding in associates, their growing their team, and that is another indicator that you are not operating in an oversaturated market.

New Businesses

There are new people opening photography businesses every single year. In fact, at a rate of 3% growth in the industry this last year of new photographers opening up businesses, on top of that established photographers were adding to their team at a rate of 2.4%, so that means that the industry is growing. 

Now, that we’ve talked about the fact that you’re probably not in a saturated market, what you’re actually in is a competitive market. How can you handle a competitive market and stand out and get booked? Here are our three tips for standing out in a competitive market:

Be Creative

Now I know that sounds really simplistic, but honestly, how many of you have taken classes and then applied a cookie cutter model to your photography to the point that your picture looks like your competitor’s picture who looks like somebody down the street as well. You’ve got to be creative. You have to use your skillset, your eye that nobody else has. That is the first step to standing out.

Be Innovative 

I love the quote that says, “Innovate or Die,” because it’s true guys. You need to look for those products, those things that nobody else has, whether that’s a really cool press printed book or an amazing wrapped art canvas that no one else in your market is offering at all. You need to offer products that help you to stand out. At the same time you have to make sure you talk about that innovation with your customers so they know that you are different from other photographers in your market. 

Learn Outside Your Industry

Guys that is one of the biggest ways we found to stand out in different social media platforms is to stop doing what other people in our industry are doing and to learn from experts in the business arena, experts in the floral business, experts that are wedding planners, or even Fortune 500 companies. Different industries bring different perspectives and foster more innovation and creativity. If you are doing the same thing as everyone else, NO ONE WILL KNOW YOU ARE THERE.

All right guys, so succeeding in a competitive market is hard. It’s absolutely hard if you have to do it on your own. We would love for you to join like minded entrepreneurs and conquer any market you are in. We have a private Facebook group where we share videos only for that group with interviews and hot seats every week, so go check it out and join.


Want more education like this? Then head to our private educational group below!

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Make sure you swing over to watch our video on this same topic on Youtube. While you’re there make sure to subscribe so you don’t miss out on any content we produce every week.

Relocating a Business as a Military Spouse

You Have to Move . . .

As a military spouse, moving, is a part of military life. But moving a business isn’t as easy as moving a household of kiddos. You feel like nobody’s in your corner and you don’t have the answers. In today’s blog post, we’re going to share with you our top five tips to rapidly relocate your business. It’s the same tips that we have used to move our business five times in ten years.

Have Your Orders in Hand

Guys, I cannot stress this enough that you have to have your orders in hand. You cannot do anything else with your business until you know for certain that you’re actually going to move. It’s happened to us before, where we thought we were going one place and we ended up in another. It would stink to go ahead and put all that effort into getting your business prepped, ready to go to a new duty station and region, only to find out a month later whoops the military messed up or they told you wrong and you’re not actually going to Hawaii, instead you’re going to Antarctica. Yay! So wait until you have orders in hand, period.

Communicate with Your Clients

Let your clients know you’re moving. Why? Because what if you start putting it out on social media that you are going to rock that market in Anchorage, Alaska, and you currently live in Savannah, and your clients that have paid you to cover their wedding or photograph their baby shower see that on social media, but haven’t heard a word about that move from you? They’re going to be ticked off. So go ahead, shoot them an e-mail, let them know before you start posting it all over the inter web. 

** Now, if you are super excited about that move to Hawaii or wherever it may be, write yes below in the comments, let me know that you’re excited about your move.

Reach out to Your Community

Go ahead and start reaching out to your community, but not more than six months ahead of time. Why? Because … really for two reasons … One, if you reach out to this new community more than six months ahead of time, they’re going to think that you’re probably fake, that you’re not actually going to move to the place you’re saying you’re going to move to, and they start kind of acting like, “Yeah, sure, uh-huh. Whatever”. They will then write you off. The other reason you want to wait until your six months out from a move is because that’s a lot of work and it creates a lot of confusion. So wait! Six months is the optimal time to start making that switch.

Find Local Professional Organizations

I want you to go ahead and find local professional organizations in the new place that you’re going to and start joining the. Begin networking with them and start social media interactions with them. Why? Because, they’re going to know your new location better than anyone else. Those are your people. That’s going to be your tribe, your community, and honestly your source of referrals.

So start doing that now, and let me know … If you’ve already done that research, tell me which organization you are super excited to be a part of in the comments below.

Reach out to Past Clients

Lastly, I want you to reach out to your past clients for referrals in your new area. However, before you do, guys, you better make sure you’ve done all the other steps first.

This may seem like a “gimme”, an easy one to do, and in some ways it is, but if you do this one first you’re going to have some angry clients, so make sure you follow the process. Don’t mess with the recipe guys.

Here’s why: This whole sixth degree of separation. You have a client where you currently live right now, but they probably know five or six people in your new duty station, in the new place you’re moving to. So talk to them, let them know how much you’ve loved working with them, and ask them if they have friends that would love working with you in your new duty station. It is a quick and fast way to start building referrals and booking clients in your new place.

Alright guys, now you have our top five tips for getting ready to move your business even before you move your house, but what about networking, SEO, social media? There’s so much more, right?

So, we have something for you for reading to the end of this post. Click on the link below to get our free PCS checklist to get you going, get you on track, ready to roll into your new duty station with your strong, ready to go business. 

DOWNLOAD OUR FREE BUSINESS PCS CHECKLIST

Questions

I want to thank you so much for spending time with us today. As a final thought, I want you to leave a comment below about our final question:

WHAT IS YOUR BIGGEST FEAR IN MOVING YOUR BUSINESS?

SUBSCRIBE TO OUR YOUTUBE COMMUNITY

Let’s Stay Connected

I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help? Come join our course Break into a New Market.

Follow us through social media:

– Subscribe to our newsletter

– Join to our private Facebook pagefor special live content

– Subscribe to our YouTube channel

– Join ourTwitterdiscussion

How to Make a Blog Content Calendar

Content creation guide for blogging and free downloadHow to Make a Content Calendar for Your Blog

As we head into the New Year, you are probably taking the time to review your business and might, like many others realize that you desperately need to blog but you HATE to write.  I totally get it.

Content Creation Sucks

Creating weekly content for your business can seem like a drag but trust me when I say it makes a huge difference.  It is one of the key cornerstones we use to restart and relocate my photography business rapidly.  If you’re still not a hundred percent convinced then check back next week when we delve more into the why of blogging and SEO as it pertains to rapidly relocating your creative business.  For now though, let’s just get those content calendars started.

Seasonal Topics for Your Content Calendar

As you lay out your content calendar for your blog, start first with any seasonal promotions you may want to highlight or blog posts that may tie into what your ideal client may be walking through during that time of year.

An example of this would be directly targeting engagement season if you are a wedding photographer.  That season typically runs from November through February with forty percent of all engagements occurring during that very short window of time.  For that reason, I would want to push all of my content for the year regarding engagements during that time.

Client Specific Content for Your Calendar

The next piece of the puzzle you need to attack within your content calendar is anything related to a client.  For example, if you are hosting a bridal shower at your venue in two months, you want to block off time in your calendar to highlight that event a few weeks later on the blog.

Not only does this make your client feel valued but it also shows future potential clients that your venue is actively booking clients and is sought after as a place to host events.

Without sharing that content regularly on the blog, your market may assume you have gone out of business.  This blogging tactic is also highly important if you are working to be found in a new market due to relocation.

Leverage Social Media and FAQ’s

If you still are struggling to find things to blog about or you have yet to book clients then let Google and social media help you out.  Start thinking like your ideal client and use your blog to answer their most frequently asked questions.  Those questions point to a fear or concern your client has.  Go be the hero and alleviate those fears with a great blog post.

Expand Your Topics

What the heck is topic expansion? Here it is in a simple nutshell.  Do your clients worry about what to wear, then create a series on that.  Are your brides stressed about the timeline of the day, then answer that in a four part thematic blog all about those exact fears.

We had a frequently asked question about what shoes we wear on a wedding day.  So we went ahead and answered that, but then we had such an overwhelming response about our blog on Tieks versus Rothy’s  that we’re now creating additional topics. Additional topic expansions on how to size them, how to wash them, which ones we liked better.

Now Make it Official

Someone said a goal without a plan is just a dream.  While you may have created an amazing list of blog ideas, they won’t actually happen or ever get written if you don’t make a plan to execute them.  Pull out a calendar or your client management system and start plugging in these topics to your calendar on what days you want them to go live.

Make sure that as you plug these ideas into your content calendar that you are being realistic.  If you have never blogged before or hate doing it then give yourself some grace and don’t schedule more than three a month to begin with.  Still lost on what to write?  Check our download HERE for some ideas to get you started.

Let’s Stay Connected

I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help? Come join our course Break into a New Market.

Follow us through social media:

– Subscribe to our newsletter

– Join to our private Facebook page for special live content

– Subscribe to our YouTube channel. 

– Join ourTwitter discussion

Hello & Welcome

Exhausted from trying to break into a new market and have no idea what needs to be done to keep your creative business growing?  You are in the right place, friend!

The Restart Specialist was born out of our constant nomadic life and the search for answers on relocating a business without fear. I am so excited your here. Pull up a chair, settle in with a good cup of coffee and lets get started.

  

  

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