Community is paramount when it comes to moving and expanding your market. We are not islands alone and separate from the world. We were created to be in a community with others. A network that ideally helps and serves one another. When you are preparing to move into a new market with your business, it is incredibly important to start building relationships with people in this new community that you will be a part of.
Part of our relocation course talks about relationships and community when facing a move. You can start to build them before you move or before you start advertising in a new market. A question we often get when it comes to this is “what happens if no one wants to talk to me?”
Our very simple answer is find someone else!
Experienced business owners who are successful know that the majority of their business revolves around people. Building relationships with fellow business owners is crucial to being successful in any market. Unfortunately, the biggest limiting factor to getting to know other people is TIME and MINDSET. When you are trying to expand rapidly… you need to meet other business owners quickly and not go through 20 people that aren’t your tribe of folks only to finally get to that one person that we instantly connect with over a shared love of Jane Austen or Avengers Movies. Through our years of doing this, we have gotten really good at learning to select vendors we need to get to know based on a few factors:
Now that you have found a few people that feel like you can connect with through your searches on social media and Google, reach out to them and ask to set up a coffee date. Take the time to get to know who they are beyond the internet and what they love. This will start building the community you deserve in the new location that you are moving into are dreaming of marketing to.
I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help? Come join our course Break into a New Market.
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