A Dangerous Mindset in Business
Where your mind is set can make or break your business. One of the most dangerous mindsets we can fall into as business owners is the place where we say “What’s the point, I move in two years” and then go about our day and our business from that perspective. As someone who moves my business frequently, I have come across this often and it is not only killing your business but it is de-legitimizing everyone else in your industry.
What Does a “What’s the Point” Mindset Look Like
To put it bluntly, a mindset like this smacks of poor customer service and poor business processes on the part of a business owner. At the root of this attitude is a lack of care or a business owner that might be burnt out from lack of systems in place. You know you are stuck in this type of thought process when you over promise and under deliver every single time.
When you operate your business from this standpoint, you will often find yourself with unhappy customers or feelings of exhaustion and frustration on your part. Operating a business from this perspective can also lead to lots of burned bridges but a person in this frame of thought often isn’t worried about that because they are thinking about the next place they will live. A person with this mindset is under the assumption that what happens in location A stays in location A and won’t ever effect them when they move to location B.
What Can I Do to Combat This
The best way to start combating this mindset is to bloom where you are planted. Start taking care of your current clients and serving them. Always keep in the forefront of your mind that the world is a lot smaller than you think and how you conduct your business in one part of the country can still effect how well your business does on the opposite end of the country.
We have repeatedly experienced this with past clients who continue to follow what we do and refer new clients to us no matter where we move to. We have also had the immense joy of photographing families 4 years later when they happen to relocate to where we are.
Secondly, start taking a look at your workflow and processes. Are you burnt out? When you operate a business from a place of exhaustion and frustration then you are always playing catch up. If you are feeling like there is no point in how you run your business, this might be why. This might sound counter-intuitive but take a break. Block out a week or two where you aren’t working with clients. Take this time to really refine your process and workflow so that you can better serve and bless the clients you have.
