When to Outsource | Social Media Manager

Social media management and when to outsource

How to Know When to Outsource

Running a business can be kinda hard and sometimes you just need help. But how do you know when to outsource tasks? When I was opening my salon, it was a huge undertaking. It required business plans and licenses and building permits and all of this was on my own. Fortunately, I was able to find some free resources in my county that paired me with a volunteer business expert. The amazing woman I got to work with told me some valuable information I still use to this day.

She told me to make a list of all my tasks, from one-timers to the day-to-day ones. She then told me to circle all of those which I enjoyed doing. All the items not circled were ones I should delegate as soon as possible and set my budget up from day one to do so. She said that delegation is what the best leaders and CEOs know how to do and copying this action myself would ensure my long term happiness in business. She was right!

Are You Currently Outsourcing?

In your current business, you might already use some outsourcing, such as a bookkeeper, CPA, attorney, advertiser, logo or website creators… but one thing that many small business owners don’t outsource as often, which large and successful companies do is Social Media Management. Many of those small business owners have asked WHEN the right time to hand over the management of this time consuming task really is. The answer isn’t simple, it’s actually very personal. To help figure this out for yourself, let’s go through some steps.

Ask yourself:

Do I enjoy social media?
Do I have the time available to consistently care for and grow my channels?
Do I know what to do?
Do I even want to?

Other things to consider:

What platform(s) am I on, do I want to be on?
What is my goal for my Social Media account(s) and do I know how to achieve it?
Is this something I worry about too much or does it never feel completed?

If your answer is yes to any of the above questions, then you should consider hiring someone for sure.

What they can do:

Post regularly scheduled content
Stories/Highlights
Engagement
DM Management
Multiple Platforms
Commenting on new accounts
Hashtag research
Bio Updates
Links in Bio Updates
Running contests
Lives/Webinars

Social Media Management Options

As you can see, social media management options can go from just posting content to full scale takeover of your account. The level of delegation depends on, well, you again. How much do you want to handle and what do you trust someone else to do for you? Your next step is to find someone who is skilled and that you can trust. And don’t just find someone who knows how to get to your goals, be it to build an email list or create a large Instagram following, find someone you like and who gets you and your purpose.

Then discuss your options and make a plan together. Perhaps you can start with a little management and build up to letting go of it all or maybe the opposite will be better where you can give away your entire social media to get set up and rolling in momentum and then you can follow that momentum later yourself. Again, deciding to outsource this vital task can truly help your business, but depends mostly on your feelings, desires and goals. When do you think you will hire a skilled Social Media Manager?

Until you can decide, I have made a free guide with 30 Days of Instagram Content Prompts to inspire you to post more. And make sure to head into my blog for more Social Media tips or reach out to me in the Dms on Instagram where I am always thrilled to hear from you and answer your questions! In my next contribution coming up in a few weeks, I will share with you the best tips and a checklist for finding the right Social Media Manager or Virtual Assistant. Thanks for reading!

when to outsource social media