The Truth About IPS
If you’ve been a photographer for any amount of time, you’ve probably heard some of the most common in-person sales myths for photographers. These myths often make IPS (In-Person Sales) sound like pushy tactics, awkward sales meetings, or the outdated belief that clients only want digital files. The truth is, these in-person sales myths for photographers are holding many creatives back. When done right, IPS is client-centered, service-driven, and one of the most powerful ways to build a sustainable and profitable photography business.
After 15 years in the industry, I’ve seen firsthand how debunking in-person sales myths for photographers can transform not only your sales process but also the overall client experience. In this post, I’m breaking down five of the biggest in-person sales myths for photographers so you can stop letting them stall your growth and start seeing IPS for what it truly is — a valuable service, not a sales pitch.
Myth #1: IPS Is Pushy and Salesy
Many photographers worry that IPS feels like a “car salesman” approach. And yes, it can be — if it’s done the wrong way. But when you shift your perspective from “selling” to serving, IPS becomes about creating an experience.
Your job isn’t to pressure clients into products they don’t want. Instead, it’s about listening to their needs, offering solutions, and backing off when they signal they’re not interested. Done right, IPS is about building trust and guiding clients toward what will best serve them
Myth #2: Clients Only Want Digital Images
We live in a digital age, so it’s no surprise clients ask for digitals. But here’s the catch — many don’t actually know why they want them. Often, it comes down to sharing on social media.
That’s where you come in. By offering both digitals and tangible products like albums or wall art, you give clients the best of both worlds. The truth is, people love holding a finished product in their hands. When you provide that option, you’re not only elevating their experience but also creating something that lives on beyond a swipe and scroll
Myth #3: IPS Only Works for Luxury Clients
Another misconception is that IPS is reserved for “big spenders” with massive homes and endless wall space. Not true. IPS works for any client when you customize your offerings.
If your clients live in apartments or smaller homes, design packages around smaller wall art collections or albums. Tailor your products to their lifestyle while keeping your profit margins in mind. It’s about value, not square footage
Myth #4: Clients Don’t Want to Come Back for a Sales Appointment
Some photographers assume clients don’t want the extra step of meeting again for a sales session. But when you make it an experience — complete with thoughtful pacing, attention to the five senses, and small details like sparkling water or wine — clients feel celebrated, not sold to.
Think of it less like a “meeting” and more like a design consultation. It’s luxurious, personal, and tailored to them. When done right, clients look forward to it
Myth #5: IPS Is Outdated in a Digital World
With social media dominating how we share images, it’s easy to believe printed products are outdated. But science says otherwise. Every time someone sees a printed photo, it sparks a dopamine response in the brain — reconnecting them to that moment again and again.
That’s the magic of print. While digitals are convenient, they’re not lasting. Albums, wall art, and prints carry emotional weight and permanence that a cloud folder simply can’t replicate
Why IPS Matters More Than Ever
In-person sales isn’t about being pushy, outdated, or reserved for luxury clients. It’s about connection, service, and creating lasting value. When you reframe IPS as part of your client experience, it becomes a natural, client-focused process that benefits everyone involved.
So the next time you hesitate about IPS, remember this: you’re not just selling products — you’re helping your clients preserve their memories in a way that truly matters.
📺 Want the full breakdown? Watch the YouTube video where I go even deeper into these IPS myths and how to overcome them. Don’t forget to hit subscribe so you never miss new strategies for your photography business!
