Market Saturation Do you feel like you are fighting for every single client that you get and you’re blaming it on an over-saturated market? Here’s the thing though, you may not actually be facing over-saturation but instead a highly competitive market. Now, I have probably left you scratching your head thinking, aren’t they the same…
In Person Sales In person sales has gotten a bad rap in the world of photography over the last few years as photographers have increasingly had the opinion that selling things feels icky. I get it! I hate being sold to, however, I love when a company takes good care of me. You know those…
Legal Considerations for a Branding Shoot Branding shoots are all the craze right now and if you think about it, why shouldn’t they be? Look at the benefits they can give, from instagram photos to website images and photos for marketing campaigns. The list of reasons goes on (for a deeper look at the benefits…
Photographing VIP Clients So you just got a phone call that a very important (VIP) client wants to book you for a photography session. Now a VIP client can be a government official, famous author, or Hollywood elite. The important thing to know is that before you say “yes” make sure you consider some factors…
In Person Sales (IPS) and why we Made the Change IPS is the latest dirty word in some of the photography community. If you want to start a discussion, or argument, just say the dreaded three letter word…IPS. You will get some looks that range from “you are a weird alien from another world” to…
Why you need a Personal Branding Shoot Are you finding your Instagram feed is looking off ? Are you that person that if I say I looked at your website the first thing you say is…”I haven’t updated that thing in so long”. . . . Not sure if you are sending the right message…
What is Shutterfest I have attempted to review and explain what Shutterfest is for the last few days. Describing this hybrid style conference is difficult to say the least. It is the balance of chaos and order perfected and is unlike any conference or workshop I have ever attended. 3,000 people descended on the Union…
Working with a Second Shooter When you are working with a second shooter there are many facets to consider. From training to contracts to personality, all facets of bringing someone into your business need to be factored in. In the first part of the series I addressed how many people often search for second shooters on…
Assistant Photographers Last week we talked about finding assistant photographers to second shoot on wedding days. Once you have a list of potential candidates there are a few things to do before you hire them, once you have hired them, and even after you have worked together. Review Their Work Before hiring a second shooter…
Locating an Assistant Photographer How often do you see someone posting in a local photography group looking for an assistant photographer or second shooter on a wedding day? I get it, there are multiple reasons to be looking for one but is this simply creating more work than it’s worth? So how do you go…
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