We are huge proponents of outsourcing just about anything. The more we outsource the more brain power we can divert to growing our business. This philosophy took years of painful learning and sleepless nights. When I look back on it, though, I wouldn’t have changed a thing. Sometimes the lessons we learn from our failures and struggles prepare us far better than our successes.
One of the areas that took us the longest to outsource and automate is marketing. Marketing is a very complex beast and the more you can outsource and automate the better off your business will run. Below are a few of our outsourcing tools we use to help our marketing platform.
How long do you spend writing blog posts? For us, we spend about two hours a week writing posts for both websites. Do you know how much of your target audience actually reads your post when it is published? According to Meet Edgar less than 25% of your target audience will read your blog post the initial time it is released. Meet Edgar actually allows you to plan and recycle blog posts so that you reach more people and maximize your content. This tool has proven to be the most helpful tool in our arsenal. All you have to do is categorize your content, schedule it, and the meet Edgar algorithm will put out content based on its creation date. It literally is that easy!
Instagram is proving to get as much traffic and interaction as facebook. The problem we have is that it takes a lot of time to publish things from just my phone. All of that thumb typing is a pain. Well, Planoly allows us to actually plan posts on Instagram from the convenience of my computer. When it is time to post, I get a reminder on my phone and within seconds my post is complete.
This is the newest tool in our arsenal. When we would publish blogs or videos on YouTube we would always need a cover image. Sometimes our cover images would not look that great so we decided to do our own stock photography to get images we wanted. Do you know how long it takes to produce stock images? It takes a long time and the amount of stuff you have to buy to produce the images sometimes can be very costly. There are other sites that do the same thing of selling stock photography, but we found Kate Max fits our style the best. You have two options to either buy one stock image at a time or a membership for a year and you are able to download as much as you want. Considering how much we use stock images, we went with a yearly membership and have absolutely loved it. The other nice thing about this service is that new stock photos are added every month so there is always new content.
This one has been the biggest game changer in our lives. We started using 17 Hats a few years ago when the amount of clients we had was really increasing and in order to keep up we needed a client management system that also helped us automate our workflow and offer a more consistent experience for our clients.
I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help? Come join our course Break into a New Market.
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