Want to make great Youtube content but have NO CLUE how to get started? This month for our guest interview we brought on Trena Little. Trena is a Youtube expert dedicated to making your channel the best it can be. I met her when we hosted a local workshop coordinated and sponsored by the Alabama Wedding and Event Professionals (ALWEP). She was so much fun to hang out with that we had to have her back on our private facebook group monthly interview.
One of the biggest points Trena made was that you have to have a clear and concise audience defined as you make your videos. For example, her channel is specifically for the creative business owner looking to grow a youtube channel. Being specific really does matter when trying to grow your channel.
Video is really important when ranking for SEO. We have a great blog on this exact subject that will dive deeper on why video is so important. Google values video above all else and guess who owns youtube, GOOGLE. So if you have videos on youtube and you put them in a blog post or other part of your website, Google will see it and like it all that much more. . . and then share it in a higher page ranking because of it.
Trena dove into how to pick and create a content strategy. After you get your audience down to a science you have to pick what you will talk about. One of the best things she says to do is look at your competition. Look at their most popular videos and try to create one that is similar to theirs or touches on the same subject in a different way. This way you can ride or get some of the same traffic.
This is just a little portion of the interview and believe me the tips only get better. For the full interview click on the link below and subscribe to our youtube channel for more content every week.
I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help? Come join our course Break into a New Market.
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