How to Hire a Social Media Manager

How to Hire a Social Media Manager

Today we have round two of a guest blog series from Charlese of the Girl at the Yellow Desk on how to hire a social media manager. To see the first blog post in the series, head here.

Now that you have decided to hire someone to create and manage your Social Media… how do you begin to find the right person? There are so many ways to find amazing Social Media Manager and yet it can be difficult to decide on the right person for you and your business. I always suggest asking some friends for referrals first. Ask how their manager works, what they provide for them and the pricing scale. Make sure you like the work you see and ask any other questions you have from someone you trust.

Of course this may not work for you. You may not know anyone who has hired a Social Media Marketer, perhaps you don’t like the work of ones who have. Lastly, their price ranges and offers might just not be what you are looking for. Now you have to search the open market. I still say going to some referrals within your industry is a good place to start instead of thin air. Ask within your Facebook groups, on your Instagram stories or in any networking groups you are in. Check out websites, ask for recent client work to check them out and set up discovery calls.

And if that fails, then start looking online for new people and check them out to see if you feel a good vibe and then reach out with your questions. I have had awesome clients find me this way and we haven’t looked back! So although this method can be a little harder to navigate, it has the possibilities for greatness. Here are some online platforms to start your search:

Larger Facebook Network Groups
Instagram (search social media management hashtags)
Fiverr
UpWork
Indeed
Girlboss website

Social Media Manager Discovery Call

No matter how you find your Social Media Manager to set up a chat, make sure you have at least some ideas of what you are looking for. Even if they are an amazing and resourceful expert, your discovery call time can be wasted if too much time is needed to help you decide on some elementary things.

Some things to be clear on before your call:

How involved YOU want to be in your own Social Media
How much decision making you want or need your manager to have
Your goals of social media
What type of look or feel you want to have
The purpose of your business and it’s goals so that is made clear in your content path

Start there and if you have found the right person, you will feel it. They will fill in for your needs and you won’t feel like you are more stressed than when you were trying to do this yourself. They will be able to give clear answers to your burning questions about Social Media. Conversely, if you aren’t feeling it, don’t worry. It’s best to not start out thinking your gut feeling is off. Go with your gut! Find someone new to get on a chat with and keep searching for the right person.

One last thing to remember: no fit is perfect right away. Even the most right person to help you will need some time to adjust to your needs, preferences and work timing. You will need to check in from time to time (more frequently in the beginning) and there will be a couple of weeks up to a month of settle-in time. Don’t throw in the towel right away unless you are 100% sure you made a mistake hiring them. And even if that happens, try again for someone else with an even clearer vision for your needs the next time around.

I hope these tips have helped you to figure out when and how to delegate your social media needs to an expert, so you can have the peace of mind that your business has a stellar online presence without more effort than you want to give. That will leave you to take care of other tasks you would rather be doing and all at once, your business will be running like clockwork!

If you have any questions, please remember that I love to help! Please reach out to me on Instagram, Facebook or by email and let me know how you found me. I will do what I can to help you find the answers and the right Social Media Manager for you!

Charlese | Girl at the Yellow Desk