Pinterest is without a doubt one of the most underutilized social media platforms in the photography industry. Most photographers choose to spend all of their time on Instagram or Facebook and have completely written off Pinterest. But, what if Instagram went away tomorrow, what would your business do? Would it stop working? If this question makes you curious, then we are going to give you our best Pinterest tips for business to make it stand out.
Pinterest Stat: seven out of every ten Pinterest users are female (eMarketer, 2018).
One of the top questions we get is how much content do I pin that is my own on Pinterest? The answer is 60/40. In other words you want to pin content that is yours 60% of the time and other businesses 40% of the time. But one question may come to mind, why would I put other businesses pins on my site? Pinterest promotes your content based on a huge search engine like Google. The more pins you have that are on proper Boards that have quality KEYWORDS, the more Pinterest promotes you. Secondly, we put out a lot of content but I want to show variety and promote community by promoting other businesses as well. In this case, being exclusive on Pinterest can hurt you.
Pinterest Stat: Nearly six out of every ten millennials use Pinterest to discover new products (Kleinerperkins, 2018).
This is my best tip out of all. If you don’t get anything from this article, here is where you really need to pay attention. Pinterest is a huge search engine and uses keywords to comb through your boards to recommend content. If you don’t use keywords, you won’t be found. In fact “there are over 200 billion pins saved on Pinterest (Pinterest, 2019). With a total of 300 million Pinterest users, that’s an average of 667 pins per pinner” (Oberlo). In this huge sea of pins, you see why keywords are so important. This may sound complicated, but its really not. Using the Pinterest search bar type in a key term that comes to mind like “beautiful wedding”. Pinterest gives me other specific recommendations like “beautiful wedding dresses” or “beautiful wedding reception”. You want to take as many of these terms and put them in your pin description to increase your chance of being found. For more tips, go to our Mentor of all things Pinterest Vanessa Kynes and her Youtube video on KEYWORDS.
Pinterest Stat: 82 percent of weekly active users on Pinterest say they have bought products based on their brands’ content on the platform (Pinterest, 2019).
This is the best Pinterest tip for business we have going forward in your business. Video is the new social media KING. Blogs had their day, but now people are switching to video. In fact, by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco). In other words if you haven’t done video… you had better start. I am talking more than short Instagram (IG) stories, something that can give your audience real ACTIONABLE content like IGTV. This content is easy to make and is easy to post. It’s a great start for people who hate the idea of filming. We use it all the time on our Photography Channel. It has allowed our channel to grow and gives brides a true sense of who we are. We have a whole video of our best tips for IGTV below.
The trick is once you make the video, you have to make it available to all social media. Put it on facebook, IG, and Pinterest. For Pinterest, develop a custom pin for the video and put the URL link in the pin itself. This way when people click on it, they can be directed toward your video content.
Pinterest stat: There are about 322 million active users (Pinterest, 2019).
One of the biggest things we preach is something called social media diversity. Do not just spend all your time on one platform. Spread it out over where your ideal client typically goes. The best way to understand this is to understand the client journey. That usually goes from multiple social media platforms like pinterest to your website to contact you. By posting yourself across multiple platforms, you give a clear picture of your brand and yourself. This also will reduce your risk of social media trends. When My Space was relevant, everyone thought that it would never go away. Well, today it is almost non existent. What if that happens to IG or Facebook? By publishing across multiple platforms you reduce risk and gain a more whole audience.
We have covered our top three tips in this post but we cover even more in our youtube video below:
I hope you have enjoyed this post. Do you want to dive deeper into how to be successful in new markets or are relocating your business and need some help? Come join our course Break into a New Market.
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