As a small business owner we are living in unprecedented times during Corona . . . HOLD UP!
We have ALL heard that line so much it makes my ears bleed! There is a new C word in town and as a business owner I am over it. I am over the constant news cycle talking about it. I am over business owners complaining that we are shut down because of it. Now, before I get hate mail from this, I will take ownership and say I was one of those people but now it is time to move past that. The question for some of us is, “Are you really shut down during Corona?”
Now, I know that question may anger some. . . YES, Meredith. . . we are shut down but the reality is . . . you aren’t. One of my friends put it this way:
While the tide is out, work on the dock!
What does that mean? It means that list of 3,000 things you always meant to do . . . now is the time to do them. As business owners, we often get so busy working in our business that we forget to work on our business to improve it and make it better. As photographers, and I am guilty of this as well, we attend conferences but don’t actually implement anything we learn. We come home with that list of 3,000 things the “good idea fairy” plopped in our laps but we never actually get around to them.
So, let me ask you again, are you really shut down?
If I was reading this same article two weeks ago, I probably would have spit out several choice words and shut down my laptop, angry at what Corona was doing to my business. Honestly, I think many of us were sitting in that mindset and some of us still are. While it is ok to be pissed and angry, it solves nothing if we sit in that permanently. It doesn’t move our business forward. We should never operate our business on a month to month mindset but rather a 1, 5, and 10 year plan. As I sit writing this, my kids are on a spring break we hadn’t planned on. I am two weeks into homeschooling for the first time and even though I have a teaching degree, this has NOT been easy. But, this is our new normal and I can continue to bitch about it or I can boss up!
I can either let my business fall apart or I can roll up my sleeves and get shit done!
Now is the time to focus on what to do after Corona. Most of us have never lived through the threat of an economic downturn like we are seeing right now. Many of you are asking how me how to even restart your businesses after this mess calms down.
I come from a background of having to restart my photography business over and over and over again. Can I be honest, IT SUCKS!
Is it hard? YES
Does it take hustle? YES
Does it make my business stronger? YES
But here’s the thing. . . you can’t let the fire go out of your business or it is ten times harder to start that engine back up.
So over the next couple of weeks I am going to be tackling some of the key areas to work on while we are stuck at home and watching Tiger King. Things that we as photographers and business owners forget to do or need help doing better. Want to join in on the conversation? Check back here each week and then join the conversation here: Restart FB Group.