Crafting a Marketing Plan As we start to slowly come out of stay-at-home orders, we must craft a marketing plan to restart.  We have spent the last month talking about what we need to do to make our business strong.  The biggest question that came up, again and again, was how to make a marketing […]

Content Creation When You Have Nothing Last week I talked about what to do during Covid-19 and how as a creative business owner we had to keep moving forward.  During mandatory shelter in place orders there are things we can still be doing to grow and market our business.  This week we are focusing on […]

Tired of the C Word? As a small business owner we are living in unprecedented times during Corona . . . HOLD UP! We have ALL heard that line so much it makes my ears bleed!  There is a new C word in town and as a business owner I am over it.  I am […]

Pinterest Tips for Business Pinterest is without a doubt one of the most underutilized social media platforms in the photography industry. Most photographers choose to spend all of their time on Instagram or Facebook and have completely written off Pinterest. But, what if Instagram went away tomorrow, what would your business do? Would it stop […]

How to Hire a Social Media Manager Today we have round two of a guest blog series from Charlese of the Girl at the Yellow Desk on how to hire a social media manager.  To see the first blog post in the series, head here. Now that you have decided to hire someone to create […]